Remember making the cassette tape or dat tape?( depending on how old you are) or trying to know somebody that knows somebody that knows somebody, who you hope will at least listen to the music you submitted. Somebody listens to it, they call you and say "we have some interest in what you are doing,liked a couple of songs".
Now you have to wait to see if they really meant it and then wait for them to get back to you.Even if they do, they want to mold you into what they want and plan for the best interest of the bottom line because so much money is involved.
A few years ago any musician would have given their right arm to have half of this scenario happen to them.
Well things have changed significantly with the Information Age and the access to a global market via the internet.
Independent Record Labels are everywhere. Some good, some not so good, some are great!
The day of the huge monopoly, corporate driven record company is on it's last leg. There will always be some form of it, but it will never be the same as long as technology is king.
So if you are a musician, songwriter, producer or artist, weigh all of your options and know their are no more limitations..The sky is the limit....really!
http://www.facebook.com/tykeoliver
Slideshow
Saturday, April 30, 2011
Friday, April 29, 2011
Towerlight Records on the move
I can't tell you how exciting it is to have an independent record label. The freedom of ideas, the flexibility, the sheer joy in trying the best to make others dreams come true.
Our new music production website is on the cusp of being launched and outstanding new artist are coming to join our camp.
One we are very excited about is a fantastic keyboardist named Ken Brumfield out of Texas,a former music production partner of ours, who I have known for years but just recently reconnected with through Facebook.
One of our current artist, Lady C, the gospel rap guru, just sent me two tracks that just knocked my socks off and her production team is the best kept secret in the music industry.
Just a couple of examples of the wonderful things the good Lord is blessing us with.
I could go on and on but we will keep you informed as progress is being made.
Towerlight is on the move!
Our new music production website is on the cusp of being launched and outstanding new artist are coming to join our camp.
One we are very excited about is a fantastic keyboardist named Ken Brumfield out of Texas,a former music production partner of ours, who I have known for years but just recently reconnected with through Facebook.
One of our current artist, Lady C, the gospel rap guru, just sent me two tracks that just knocked my socks off and her production team is the best kept secret in the music industry.
Just a couple of examples of the wonderful things the good Lord is blessing us with.
I could go on and on but we will keep you informed as progress is being made.
Towerlight is on the move!
Tuesday, April 26, 2011
Lets bring back real singing
Don't get me wrong. The auto tune stuff, i get it. It sounds pretty cool on a lot of songs.
I realize it's just the lastest tool in the toolbox and a lot of artist are having success. I was a big fan of Roger Troutman back in the day ( the master of the voicebox) and he had plenty of funk hits with that sound.
My only concern is that it seems to be replacing real singing. The kids see the success and go "wow, I don't need to learn how to sing, just master autotune". What a lot of them don't understand is, most of the artist who are using autotunes still understand what a hook is. Their either singers themselves or have worked with enough singers to know what it's suppossed to sound like.
Autotune is just a tool, not a replacement. You can have all of the tools in the world, if you don't know how to use them....your just a bad handyman.
My only concern is that it seems to be replacing real singing. The kids see the success and go "wow, I don't need to learn how to sing, just master autotune". What a lot of them don't understand is, most of the artist who are using autotunes still understand what a hook is. Their either singers themselves or have worked with enough singers to know what it's suppossed to sound like.
Autotune is just a tool, not a replacement. You can have all of the tools in the world, if you don't know how to use them....your just a bad handyman.
Monday, July 5, 2010
The Death of Music
I believe the death of music is not what most people would think.
Technology I believe has the potential to actually enhance what real musicians can do. Creative and gifted minds can really use it to create great music.
Producers like Kayne West and Timbaland or Pharrell would'nt be recognized as the most prolific musicians of our time, although from what I know they would'nt be bad, but in front of a MPC or Miko and the latetest drum machine, most people consider them genius.
No technology is not the villian here- the death of great music is.....the VIDEO!
Sorry Mike (MJ)the most talented artist and the biggest influence ever of the genre. (RIP)
Don't get me wrong, I love a good video and I get the visual aspect to selling music, I use it myself.
My biggest gripe is the order of things, which is not, music first...video second, but instead it's video first, music second!
Today it is more important to look good than to sound good! Don't get me wrong, there is a lot of good music out there if you dig through the bones,however, most of the hits are songs they wear you out with via radio and videos.
After you hear "Mary Had a little lamb" 20,000 times, you can't help but remember it,sing it and maybe even buy it!
Today, too many weak songs become hits and too many weak singers become STARS! (sorry Brittney)
music producer
Ronald(Tyke)Oliver
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